Photo courtesy of: TuckerMax.com.

As was recently mentioned on his blog, Tucker Max's film "I Hope They Serve Beer in Hell," which opened in over 100 theaters nationwide last week, will be opening at AMC Loews Cherry Hill 24 this week.

The film, in which Max has a cameo role, is based on Max's books, and is "the shocking, ridiculous and hilarious  real life adventures of Tucker Max– (it is) the story of an impromptu bachelor party gone horribly awry."

Through his books and Web site, Tucker Max has obtained popularity among a college crowd for his stories of drinking, women and often politically correct humor.

Below the jump is an interview I did today with him:

A: Both exhausting and exhilarating. It's been such a hard push, but at the same time, it's been a great time meeting all my fans and interacting with them and watching them react to the movie in such a positive way. I have so many good fans and it's cool to see them in person.

Photo courtesy of: TuckerMax.com.

Q: If someone is unfamiliar with your previous work and stories, what should they expect from the film?

A: I think the people who don't know me often like the movie more in some ways than the ones who do know me. I would tell them nothing--just go in fresh and see what you see. The two things you can expect are to laugh a lot, and to see one of the epic poop scenes in movie history.

Q: You've said that the film is about the main character's, Tucker's, narcissism. Do you think it will be tough for people to identify with a flawed character like Tucker?

A: No, not at all. We are all flawed. I do think it may take audiences some time to get that this isn't a preachy movie that wraps up in a tight little bow for everyone. Life isn't like that. Life is ambiguous, life is hard, life doesn't always make perfect sense. In the end, audiences always love the art that respects and challenges them the most, and in many ways, that is what this movie does. It's not just a dumb guy comedy.

Q: In the age when R-rated comedies, like The Hangover, seem to be making a comeback in Hollywood, how do you think 'Beer in Hell' distinguishes itself?

A: It's authentic. It's the ONLY authentic R comedy I've seen in years. It is raw, real, requires no suspension of disbelief, has no hijinks, and has no slapstick. This is completely different from every Hollywood comedy that's come out over the past decade.

Q: Do you think the grassroots approach to making the film and marketing will catch on if 'Beer in Hell' attracts mainstream success that way?

A: Of course. Hollywood always imitates success. If what we do works, they'll copy it. If not, they won't.